Earlier in the week, I saw this story on Consumerist, and it made me think of Chili's. This combined with a random reference in a youtube video gave me the idea to see if their improvements really did much. To start, a fun direct quote:
Bartender: I'm sorry, sir, but we're out of apple.
Guy: Ok. I'll just have a regular martini, then.
My brain: That is not how an apple-tini works.
Let's have an appetizer:
Ok, it's clear they're trying to pull something like the Counter does next door. This is certainly better presentation than their previous use of the plastic molded platforms (now used solely for the chips, it seems). It's also not a terrible burger, either, but it tries too hard. "Here, we put a bunch of bacon on it! And some panko-breaded onion rings! And real lettuce and tomatos! We make our own pickles! We have our own special sauce that totally isn't just the same thousand island everyone uses!" Yes it is, Chili's. No one likes thousand island, and why would you put that on a burger that also comes with bbq sauce? That's just going to be a sloppy mess. It was a sloppy mess anyway, even after scraping off that thousand island and the pickles. It was cooked nicely, with a decent medium that had a lot of juice. But the overall feeling is still, "we're trying too hard on this thing, so you don't notice that our menu is all over the place." |
- It's thirty-two seconds long. It is worth clicking through to watch the movie.
- Yes, exactly.
- The last gif.
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