2. Please tell us why you chose this rating or what we can do to improve our service:
The coverage doesn't suck, and I wouldn't have to worry about using minutes to talk to this hypothetical "friend or colleague."
One improvement would be to stop putting needlessly expensive barriers on things. For example, tethering should be free, provided the data transferred isn't excessive. It seems to me that all data going through the phone should be treated equally. What makes a youtube byte more precious if it is forwarded to a laptop screen instead of displayed directly on the cellphone screen? Barring this, it would also be nice to have as a simple monthly add on. If I travel one month a year, it would useful to have tethering for that, but it is silly to pay month after month for something I usually don't need.
Similarly, the pricing on text messages is obviously too high. It seems doubly so when you note that both sender and recipient of the message pay, putting the price of a single text message at $0.40. If this is a bandwidth limited issue (the SMS network cannot transfer more than X messages per minute, therefore pricing is used to prevent the system from being overwhelmed), then why are text message rates not time dependent? Users have had on- and off-peak rates for decades for telephone service. It stands to reason that a similar system would be widely accepted for text messaging as well.
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